press release for 11-17-08
Accessoreez featured in Internet Retailer
St. Petersburg, FL
accessoreez is pleased to announce that John Huston, director of marketing, was recently quoted in the November 2008 issue of Internet Retailer magazine, in an article entitled "Read Me", written by Mary Wagner. Internet Retailer in an internationally recognized publication focusing on business and marketing tactics of internet based businesses. (See About Internet Retailer, below.) The article focuses on the internet marketing strategies of a number of companies including heavyweights, StubHub.com and Danskin.com. We're proud to be included in such company.
The article states: "For Accessoreez, which sells handcrafted jewelry, the place to start was with the customer's mailing address. Besides selling online, Accessoreez generates about half its sales from art shows around the country, and thus puts a high priority on getting customers to those shows. The retailer, which had been sending two e-mails a month to its entire list featuring new items available online and a design of the month, recently added two more mailings segmented by customer ZIP codes and by whether they made a purchase at an area show.
In advance of a regional art show featuring artists who sell on the site, director of marketing John Huston sends customers in the area an e-mail alerting them to the event, along with a 10% off coupon. Recipients open virtually 100% of the geographically segmented e-mails, Huston says."
The full article can be read here.
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a
wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 40,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times weekly to 35,000 opt-in
subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry as well as the annual Web Design conference and publishes an annual ranking of the 500 largest web sites.
About accessoreez
Based in St. Petersburg, FL, accessoreez is a business specializing in the custom design and production of art glass jewelry. In business since 2002 and led by glass artist Leslie Belcher, accessoreez produces one of a kind contemporary jewelry designs, utilizing torch worked borosillicate glass as the focal element of each creation. Their award winning designs have been featured in numerous museums and galleries nationwide. Limited production pieces are available through a select group of fine retailers, directly from accessoreez via their extensive juried fine art festival schedule, as well as through their website, www.accessoreez.com.
Copyright (C) 2009 Accessoreez